Dead Journalists Defend Press Freedom in Ad Campaign

While the French may be against the war, they are certainly all for press freedom based on this French ad campaign. Some think it as so effective that it should be launched worldwide.

"As soon as I saw it, I thought 'We've got to make it travel,' " said Bob Isherwood, worldwide creative director at Publicis Groupe's Saatchi & Saatchi.

Saatchi's Paris office created the campaign.

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