Honda Un-Sells The New Hybrid Civic
Snark Hunting has an interesting opinion on why Honda has limited to four the number of color choices available on the new Hybrid Civic. And the colors themselves are not very interesting. Why limit colors? Because they just might want to limit how many cars they sell since Honda actually loses money with every Civic Hybrid they sell. A very intruiging approach to marketing. Do your part for the environment but cover your ass when it comes to your bottom line.
by Steve Hall Apr-23-03 Click to Comment