New Arbitron Radio 2003 Study is Out

Arbitron has released it's snapshot of the radio industry study offering up the following tidbits:

  • New Adult Contemporary (NAC)/Smooth Jazz listeners are 53% more likely than average to buy a new luxury car. They are also a fitness-conscious audience.
  • Some 38% of golfers are News/Talk/Information listeners. This audience segment also consumes all types of financial products and services at rates well above the national average.
  • About 57% of Country listeners eat at fast-food restaurants five times or more per month.
  • Rock listeners are 35% more likely than the norm to have a home improvement loan.
  • Spanish-language radio listeners spend more on groceries than listeners of any other format.


by Steve Hall    Apr-28-03   Click to Comment   

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