Shakira Promotes Peace In Reebok Ad

Singer Shakira, as previously reported, will appear in a new ad campaign for Reebok Classic that will focus on global harmony. The campaign will begin May 1 and air on MTV, E!, UPN, WB, and Univision.

In the spot, Shakira frolics on a tropical beach, gets in tune with nature, and carves out a peace symbol in the sand.

"Shakira wanted her new Reebok Classic ad to truly speak from her heart," said Micky Pant, Reebok's CMO. "She's inspired by the pursuit of global peace and passionate about the art of freedom of expression."

Blah, blah, blah. Let's just see the spot.


by Steve Hall    Apr-30-03   Click to Comment   

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