Gen Y Says No to Some Reality Television

In a survey with a forgone conclusion, Bolt, Inc. found 68% of 12-24 year olds are getting tired of TV because of the rash of trash on TV. Reality shows that fall into the "observational" category like The Osbournes and Anna Nicole, are wearing thin. However, audience participation shows like American Idol and romance shows like The Bachelor seem to be doing OK.

"What our study shows is that you have to be very careful about not being too formulaic. One of the things that we did was to segment reality television itself. When you do that, you find viewer participation shows have more legs than do observational shows. Voting and viewer participation is critical for our demographic," said Bolt CEO, Aaron Cohen. [via Media Daily News]

by Steve Hall    May- 5-03   Click to Comment   

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