Meatloaf Music Used in New GM Spots
Remember Meatloaf? The fat guy who had to suck oxygen while screaming out the lyrics to songs like "Paradise By The Dashboard Light"? Well, GM is using that very song in their new spots to promote the overnight test drive, a new way to test drive a car. GM dealers will let you keep the car overnight to really get a feel for it before you buy.
The buy consists of national broadcast and cable television, radio, and newspaper and kicked off May 1. [via Ad Age]
by Steve Hall May- 5-03 Click to Comment