The Brand Marketing of the President

We saw a lot of this during Reagan's tenure. The staged event's. The produced appearances. It is happening all over again with Bush II with an even more staged approach. From the huge stadium lights brought in to illuminate the Statue of Liberty during ther President's September 11 anniversary speach to the highly staged "top gun" landing aboard the Abraham Lincoln for his Iraq "mission accomplished speech.

The White House now "produces" the President's appearances as if they were television shows and it is former television producers who are doing so. There's former ABC producer, Scott Sforza, There's former NBC cameraman, Bob DeServi. And there's former Fox News producer. Greg Jenkins. And so it seems, the president is just a TV show. When do they start selling sponsorships? [via New York Times]

by Steve Hall    May-16-03   Click to Comment   

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