Hardee's Fast Food Chain Launches an Apologetic Ad Campaign

Hardee's has launched a new ad campaign that offers a no wholes barred apologetic approach for its past failures including poor service, bad food, and confusing menu. The new tagline for the campaign is, "It's how the last place you'd go for a burger will become the first."

In addition to that apologetic approach, Hardee's also announcing new "Thickburgers" that will be in 1/3, 1/2, and 2/3 pound sizes. If you thought McDonald's burgers had a lot of calories, these have well over 1,000 calories per burger. Is that something to get excited about?

Written by Steve Hall    Comments (0)     Jun-24-03  
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