Ad Age's Bob Garfield Skewers KFC's Annika Sorenstam Commercial

Bob Garfield calls the Annika Sorenstam KFC television commercial the "latest egregious example of a clueless marketer chasing transitory celebrity without any thought whatsoever to relevance, of which Sorenstam's casting reflects almost none."

He doesn't stop there hoping KFC will see the light and position itself properly as "the perfect bucket of death-on-a-wishbone for a luscious, cardiovascularly incorrect food orgy"

Now that's my kind of ad review!

by Steve Hall    Jul-21-03   Click to Comment   

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