It's not MTV, it's MTV2

MTV will launch its new ad campiagn for MTV2 with the tagline, "It's not MTV, it's MTV2". Trying to not look like an actual commercial, the spots portray a fake TV show with a plastic baby doll voiced by a grumpy dude and controled by a guy moving it's arms. The campaign will run for five weeks beginning next month on DirecTV and Dish Network systems as well as local cable and broadcast.
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