Reebok Uses California Govenor's Race as Marketing Ploy

Lester Spreight, the actor who plays Terry Tate in Reebok's television commercials has entered the now comical California Governors race. Reebok on behalf of Spreight filed official documents. In support of the candidate, Reebok has created a promotional web site along with the tagline, "Save our state - vote Terry Tate."

This is a brilliant, if not sleazy, marketing ploy by Reebok. The race has turned into a farce but is receiving national coverage providing Reebok with a vast amount of free publicity.

by Steve Hall    Aug-12-03   Click to Comment   

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