It's Up to the Ladies Now
Despite John Ritter's death or perhaps because of it, '8 Simple Rules for Dating My Daughter' remained strong with 17 million viewers for its season debut Tuesday. That, combined with a strong showing for the premiere of 'I'm With Her' (13.1 million), helped win the night for ABC among adults 18-49.
The network has plans to continue the show without Ritter hoping the show will continue to draw viewers. I've never watched it but I think Ritter is funny, Sagal is hilarious and the daughter is hot. I guess it's up to the ladies now to keep the show afloat.
Intel Helps Consumers Unwire
This week, Amy Corr's MediaPost Out to Launch column features a new ad campaign just launched by Intel to promote its new Centrino mobile chip. The work, done by Euro RSCG MVBMS, illustrates the freedom Intel's new chip brings to consumer's lives with one spot showing a father finding a comfortable place in his backyard to un-wire with his laptop.
Other recently launched ad campaigns this week include a campaign by McCann Erickson promoting Major League Baseball, a campaign by Schadler Kramer Group for Borgata Hotel, a campaign by Badger Kry & Partners for Celine Dion Parfums, a Hispanic-focused campaign for Honda, an online campaign for British Airways promoting their new flat bed seating and a fundraising campaign for The Newhouse Shelter, a Kansas City shelter for women.