Billboards Go High Tech

The Wall Street Journal summarizes technological advances occuring in the outdoor advertising industry. From boards that change message based on the radio station playing in passing cars to techniques that manage entire billboard inventories wirelessly, the medium is going through dramatic changes that will potentially catapault it upward in popularity among advertisisers.

As more and more people ignore spam, block pop up ads and go to the bathroon during commercials, outdoor is poised to make a strong resurgence.

by Steve Hall    Sep-12-03   Click to Comment   

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