England Goes Pink For Breast Cancer

Dress Pink, Cure Cancer

A U.K viral email campaign for the Breast Cancer Campaign, called Wear It Pink, has experienced a 13 percent response rate since its September 22 launch. The campaign, launched with a viral email that drives users to a website, urges participants to "turn the country pink" by asking them to wear pink on October 31 in support of breast cancer. The site offers up suggestions on how to promote the event, pink clothing suggestions and information on the charity. There is also a map on the site that will slowly change to pink as participants sign up, receive a promotional package and donate £2.