Fifty One Percent Prefer Marketing Via Mail Over Email or Phone

A new study confirms the death of telemarketing and potential email as a viable means for marketers to communicate with consumers. The study, sponsored by Cable and Telecommunications Association for Marketing and conducted by Centris, found 51 percent prefer to receive marketing through traditional mail as compared to five percent via email and just one percent via telemarketing. Sounds like old habits will die hard.

by Steve Hall    Oct-15-03   Click to Comment   

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