KFC Launches New Ad Campaign, Attempts to Fool Public

KFC's new ad campaign from Interpublic Group of Cos.' Foote, Cone & Belding, Chicago pits its fried chicken against Burger King's Whopper claiming its fried chicken has "only" 19 grams of fat and 380 calories. That's just one piece. Eat a bucket of the stuff and you'll be working those calories off for days.

The public isn't stupid and knows that fried chicken isn't a low calorie food. Trying to convince the public of this just makes KFC look stupid.

by Steve Hall    Oct-29-03   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.