Remington Promotes Trim and Shape Bikini Trimmer in New Ad Campaign
In her MediaPost Out to Launch column this week, Amy Corr reviews several new ad campaigns including an intriguing one from Remington. This campaign promotes Remington's Trim & Shape Bikini Trimmer with scratch cards handed out to commuters in New York and with ads in Cosmopolitan, Marie Claire, Jane and Fitness. The cards and ads direct consumers to a microsite offering trimming tips and a chance to win a free trimmer.
Other campaigns this week include the NFL Network which features NFL Total Access host Rich Eisen hanging with players, referees and cheerleaders; a new campaign from Expedia.com; Verizon's James Earl Jones appears in a TV campaign with oversized props to convey the sizeable features on Verizon's website; Wrangler promotes its Professional Bull Rider jeans and shirts; a trade champion from the Newspaper National Network asks advertisers to shift money from TV or magazines to newspaper; and DVC eXperiential Marketing has created a 18-city, 24-mall sampling tour for Campell's Select.
UPDATE: Bitter Bitch of The Bitch Girls digs deep into the promotion and gives her evalutation.
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