Fat Bastard Wine Launches Ad Campaign

Fat Bastard, the wine not the Austin Powers character, has been running a "whoppingly great" radio campaign in Madison, Wisconsin. The wine maker plans to roll the campaign out to other markets in 2004.

Other campaigns featured in this week's Out to Launch column by MediaPost's Amy Corr include a new campaign for Jeep Trail Rated vehicles, a multicultural campaign from Honda promoting the personalization of the Civic, a print and cinema campaign for Toyota's Scion, a Discovery Channel street marketing campaign that used crushed cars to promote the cable channels' Dinosaur Planet special, a usual holiday ditty from the Gap and a campaign from Allied Domecq Spirits promoting flavored Stolichnaya vodka.