Production Company to Pitch Johnny Cash 'Ring of Fire' to Preparation H

A Florida production company wants to pitch Preparation H on a new idea for a commercial. Big Grin Productions is working on a script for commercial that will include the Johnny Cash hit song, "Ring of Fire." Merle Kilgore, who co-wrote the song with Cash's wife, June Carter cash thinks it's a great idea. With the lyrics, "burn, burn, burn," the song seems a perfect match. This will surely test the sense of humor of the Preparation H marketing team.

by Steve Hall    Jan-31-04    

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