MSN Wants You to Meet Amanda

An Adrants reader asked me if I had seen the new MSN online ad campaign which shows people of different demographic types and how the new MSN can serve each of those individual's needs. The ads ask you to click through and find out more about the person and the service. In particular, the reader asked me if I had seen the "Meet Amanda" version of the ad campaign. I said no but after looking at it, I realize I had. She's definitely all-American cute. The reader, who wishes to remain anonymous wrote:

"It seems like MSN's trying to turn banner ads into boner ads. The downside: clicking the ad doesn't let you get to know Amanda any more intimately. (And let's not get into the fact that she's probably all of 15. Girls wearing pants that low are asking for it.) "

Why yes, and with her brace-face, she certainly isn't more than 15 or 16 which, of course, is the point. The point being to get to know her and MSN better, not bone her. But I can see alternative viewpoints on that one. While this may be a "boner ad," it, like the other versions, are presenting varied demographic backgrounds to appeal to the widest possible audience. Though, with a median age of 39.9, MSN might want to consider giving this ad heavier rotation to bring in younger users. On second though, perhaps not. After having converted Chat from free to pay, what's a 15 year old to do on MSN anymore?

by Steve Hall    Jan-21-04   Click to Comment   

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