New Report Says Advergaming the Next Big Thing

Gartner G2 Analyst Denise Garcia previewed a report on advergaming at the Consumer Electronics Show in Las Vegas. In the report, Garcia claims advergaming - the embedding of advertising in electronic games - will grow rapidly in the next few months. The report reviews recent efforts by BMW, Chrysler and Pepsi and the success of long-running, Kraft's advergaming site.

by Steve Hall    Jan-15-04   Click to Comment   

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