Television Loses Viewers, Magazines Lose Ad Pages, Online Could Be Savior
Three stories today paint a stark picture of the changing media landscape. First, Business Week points out that networks are losing viewers and are reacting by breaking with the typical no-new-shows-during-the-Summer approach. Second, the Wall Street Journal and MediaPost have stories addressing the fall in magazine ad pages and suggesting publishers better kick butt to get back on track. And third, the ever well spoken Jim Meskauskus writes in iMediaConnection that beverages could see big returns with online advertising.
by Steve Hall Jan-21-04 Click to Comment