Savage Games Ad Show Cave Woman's Brute Strength

Gamer Savage Games wants us to know that women were just as strong as men in the cavemen (women?) days or will be in the future when their new game takes place. Guys, be careful approaching women in bars.

by Steve Hall    Feb-24-04    

Report Slams Kid Focused Advertising

Claiming marketers exploit children for profit, the American Psychological Association has just released a 53 page reports on the increasing commercialization of children and calls for changes in marketing targeted to children.

by Steve Hall    Feb-24-04    

Beatles Meet Jay-Z in This Screw-EMI Grey Tuesday Download

Check out the story behind DJ Danger Mouse's The Grey Album over at Gorillamask. It's an ingenious mix of the Beatles White Album and Jay-Z's Black Album. It's an interesting fusion of musical styles but EMI, claiming Beatles copyright control, isn't happy about it and has pumped out a bunch of cease and desist letters asking stores and websites to take the album down. Of course, in true form, consumers the world over have raised their collective middle finger to EMI and are file sharing the crap out of this baby.

by Steve Hall    Feb-24-04    

Brandport Offers Reach to Elusive 18-24 Demographic

Brandport has launched a service that pays college students to watch ads on the Internet. Student's are asked to watch TV spots, listen to radio commercials, look at print and online ads, then answer a five question survey and receive $0.25 to $0.50 per viewed ad. While the service is designed to help marketers reach an elusive target audience, Brandport's offering can also be used for ad/copy testing.

Brandport CEO Kivin Varghese claims this pay to view model builds strong brand alliances between student and marketer because students have said they respect advertisers who are trying to reach them in this very straightforward manner. This is another example of the growing trend towards permision marketing. An agreement is created between marketer and consumer to the end benefit of both.

by Steve Hall    Feb-24-04    

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