InterMall Media to Accost Shoppers at Malls
Shopping in a mall is certainly not a quiet experience but it may become an even less quiet experience after InterMall Media hits consumers over the head with their new widescreen advertising monitors. The monitors will be located in high traffic areas and advertisers can buy 15, 20 or 30 second spots. The prices are cheap too - only $650-$1,300 per mall per month. For advertisers, there's some great location based targeting opportunities here. For consumers, wearing earplugs and blindfolds may become standard mall-wear.
by Steve Hall Feb- 5-04 Click to Comment