'Just For Men' Launches Hispanic Campaign

Combe Incorporated's Just For Men has launched a new ad campaign telling men it's OK to color your hair. In one television spot, a Dad appears as Mozart to his wife and kids, then uses the product and re-appears as some hot dude in a leather jacket. The campaign by La Agencia de Orc & Asociados includes radio as well and will appear in key Hispanic markets.

Other new ad campaign launches featured in this week's MediaPost Out to Launch column by Amy Corr are from Microsoft promoting humanachievementt through technology and from Knorr which ties in with the upcoming movie release of "Dirty Dancing, Havana Nights,"

by Steve Hall    Feb-18-04   Click to Comment   

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