Diesel Ad Campaign Brings Voyeurism to New Level

Perhaps as an unintentional tie-in to the new FOX "Eden" reality series, ever controversial jean maker Diesel has just launched a new online campaign featuring sexy male and female models draping themselves invitingly over tree branches in a Garden of Eden. Aside from the expected provocative nature of the campaign created by ad agency Airlock, the campaign uses a new DHTML ad format which allows users to peer through a web page with a pair of binoculars to an underlying ad adding a new layer to the practice of voyeurism.

by Steve Hall    Mar- 1-04   Click to Comment   

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