'Friends' Finale to Cost Big Bucks

Rivaling the cost of an ad in the Super Bowl, the final episode of "Friends' is commanding $2 million per 30 seconds of commercial airtime. It's the largest figure ever charged for a sitcom and is just under the $2.3 million paid for the Super Bowl. Companies that have ponied up the big bucks are Pepsi, Hewlett-Packard, Vivendi Universal, Walt Disney, Anheuser-Busch and General Electric.