America Loves Ads With Stupid Men

The trend of portraying men as clueless idiots has been going on for quite some time now. One supposes it's a reaction to all those years of portraying women as belittled housewives. Seems the trend is not dead yet as proved by this Domino's Pizza ad called "Home Improvement." In the spot, a woman in a home improvement store rings one of the many doorbell displays which causes men throughout the store to come running like salivating dogs believing it's the Domino's delivery guy at the door. Sad.

Other spots in this week's Ad Age TV Spots of the Week include Captain Picard assuring voice for Assurance Goodyear tires, a Samsung ad that compares hot technology to a hot chic, a goofy spot for Dymo labeling, a temptation monster for Kashi cereal, a Pizza Hut spot beating the Jessica Simpson "Chicken of the Sea" joke into the ground, a Ford Focus spot that tries to be street-hip and a bunch of people dressed as elephants singing in Spanish that in some way is apparently promoting the Ford Focus.

by Steve Hall    May- 3-04   Click to Comment   

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