Automakers Are 'Mad As Hell And Not Gonna Take It Any More'

Bullied long enough by networks hoisting double digit ad rate increases on top of declining viewership, automakers are drawing a line in the sand and moving dollars to cable, online and outdoor. Nissan, Ford, Toyota, Mitsubishi and Kia are all considering other methods of allocating their advertising budgets. GM, while pontificating about its plans to increase use of non-traditional media, will not back too far away from its use of broadcast television.

by Steve Hall    May- 3-04   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.