Diaper Rash Cream Maker Markets to Babies And Incontinent Seniors

Oh the pleasures of having your Mom ease your doody-induced diaper rash back in the day. Well now, thanks to Emjay Labs, makers of diaper rash cream Pinxav, you seniors can enjoy that same pleasure again although we don't think your Mom is going to apply it for you this time.

The makers of Pinxav, acknowledging the aging population and increase in diaper-wearing adults, has decided to scrounge up some marketing dollars to bring that baby-fresh feeling back to itchy seniors. Pinxav will market to nursing homes and place ads in older demo magazines and radio. Don't cry little 80 year old baby - help is on the way. Thanks to Adrants reader Charley Brough for this one.

by Steve Hall    Jun-10-04    

PETA Places 'Don't Eat Chicken' Ad Where No One Will See It

After scouring the entire country for television stations that would accept it's "don't eat chicken ad," it found two takers in Peoria, IL. The spot, which shows images of chickens with beaks cut off and crowded into tight quarters, will air on WEEK, WMBD and WYZZ. Driving the point home, PETA Director of Vegan Campaigns Bruce Friedrich said, "If caring people give it a thought, they have to realize that animal abuse, environmental degradation, and sick consumers make the case for eating chicken corpses too tough to swallow."

They'll have to do more than advertise in Peoria to combat the lemming-like behavior of fat kids lining up at McDonald's doorway for their daily dose of Chicken McNuggets.

by Steve Hall    Jun-10-04    

Advertisers Say Print Can Do Better Job Selling Against Other Media

Sixty-seven percent of marketers surveyed by The Association of National Advertisers (ANA) indicate that newspapers and magazines could do a better job of selling itself against other media, especially television. These and other findings from the ANA survey were released today during the organization?s annual Print Advertising Forum at The Plaza hotel in New York.

The ANA survey also identified what marketers feel are the greatest threats to newspapers and magazines. The top three included: the Internet as an alternative source of information, the decline of audience and circulation numbers, and the overall clutter of advertising.

"These findings echo recently published data that indicate television advertising is not very effective for certain types of brands," said Bob Liodice, President and CEO of the ANA. "Taken together, they demonstrate there?s a clear opportunity for newspapers and magazines to deliver more effective metrics to better understand print audiences, readership and its impact on ROI."

The research also revealed that 52% of respondents believe their overall advertising budgets will increase this year. Drilling down further, 42% of respondents felt they would be increasing their magazine advertising budgets, while 22% will be decreasing spending in the area of newspaper advertising.
In addition, the ANA survey revealed that:

  • 66% of marketers disagree/strongly disagree that there should be an upfront market for print advertising, but:
  • 59% agree/strongly agree that early commitment of budgets should be rewarded with more favorable pricing.
  • 50% of marketers agree/strongly agree that indecency is just as much a problem for print advertising as it is for broadcast
  • 57% of marketers agree or strongly agree that product placement/branded entertainment is an opportunity for advertisers in print

by Steve Hall    Jun-10-04    

Ad Spoof-Meister Max Creates Anti-Vegetarianism Ad Campaign

Spoof-Boy Max is at it again. As a follow up to his "Truth" drug campaign spoof, Max has, again, enlisted his friends to, this time, portray devilish, anti-vegetarian plant murderers for a spoof ad campaign sponsored by the ficticious Society For The Protection of Plants. With the headlines, "Murderer," "Tree Killer," "Grass Murderer," "Cannibal" and "Weed Murderers," the campaign uses "graphic" photography to illustrate the horrific treatment plants get all in the name of vegetarianism.

by Steve Hall    Jun-10-04    

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Danish/Swedish Coke Billboard Contest Promotes Euro 2004 Portugal

�sk w�ppling from Adland writes about a contest Coke held to solicit scaffold billboard ideas to promote the Euro 2004 Portugal Football (Soccer to us losers in the U.S.) tournament. With the simple creative brief directive "Create a scaffolding ad that with focus on Coca Cola, will surprise and draw attention to Coke's engagement in Portugal 2004," some outstanding creative was developed. You can see the winning billboard here and the runners up here.

by Steve Hall    Jun-10-04    

Howie Long Signs With Chevy in Ad Deal

Former football player and current FOX TV NFL Sunday analyst has signed a three year deal with Chevrolet to be the car manufacturers spokesman. The deal includes Long's "Howie Long's Tough Guys" TV special which Chevrolet will sponsor for one year.

by Steve Hall    Jun-10-04