Diageo Launches 'Peter' Campaign

We'd like to have been hanging out in the creative conference room when the creatives from Grey Worldwide came up with the tagline for the new Diego Captain Morgan campaign. Perhaps, we have a sick mind here at Adrants and we're reading too much into this but "Got a Little Captain in You?" Yes, "Got a Little Captain in You?" is what they came up with. Perhaps this is recycled fallout from a failed movie campaign for the latest version of Peter Pan when some ingenious creative came up with, "Is There a Little Peter in Your Pan?"

We do like those Morganettes though.

by Steve Hall    Jun-22-04   Click to Comment   

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