MediaBuys Doubles Membership, Fills Pipeline With $7 Million

After expanding its media base from B2B to B2C and re-launching its website just 3 months ago, MediaBuys has more than doubled its media buyer membership from 150 to 325 members who have generated just over $7 million in new estimate ad space requests.

The online media buying discount club buys ad space in bulk on behalf of its membership and passes on the savings when members submit media plans. Members can gain up to 40% savings on full ad campaigns including Cable and Spot Television, Regional & National Radio, Magazines, Newspapers, Newsletters, Online, Interactive and Out-Of-Home.

The growing number of MediaBuys' buying members are making media sources stand up and take notice. "Buying members have not been our only visitors. Media sources have also been approaching us to represent everything from syndicated broadcast shows and golf cart signage to International ad buys", said Daniel Kruger, MediaBuys president. "We're reprogramming our media source area as fast as we can to accommodate new media space."

MediaBuys has been executing a combination of search engine, email, direct mail and telemarketing strategies to build its brand over the past few months. New members signing up for free accounts include ad agencies, media buying companies and corporate in-house marketing departments whom represent some 1600 advertisers.

by Steve Hall    Jun-14-04   Click to Comment   

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