New Starcom Exec Wants Magazines to Bend Church And State Rule
Following Karen Jacobs leaving her position as head of Starcom's print investment group four months ago, Andrew Swinand, formerly group client VP at the agency, has been named the new print head. This move completes a restructuring of the agency's print buying group.
Notably, Swinand says magazines are complacent and need to adapt to marketer's needs including the bending of the line between church and sate. While it's to be expected that the medium adapt a bit the changes in the ad industry, the thought of full on editorial brand integration within magazines in a scary thought.