Eddie Bauer Teams With Hollywood B-Listers For Environmental Awareness Campaign

Apparently the environment doesn't warrant A-Listers so Eddie Bauer, along with Conde Nast and the Environmental Media Association, has turned to Hollywood B-Listers to participate in an environmental awareness print campaign. B-Listers Daryl Hannah, Rob Lowe, Amy Smart, Melina Kanakaredes and Christian Slater will grace the pages of 13 Conde Nast publications as well as Eddie Bauer point of purchase locations.

The actors will be dressed in Eddie Bauer clothing and blather on about their own efforts to preserve the environment in this testimonial approach.

by Steve Hall    Jul- 7-04   Click to Comment   

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