Tylenol Markets Cool Caplets With Snow Bunnies

We're ashamed that we missed it when it happened but not so ashamed realizing the New York Times is just covering it now.

In early August a bunch of young women in furry ski gear handed out packages of Tylenol Cool Caplets which have a minty, cooling taste and is being marketed more like gum than aspirin. Tylenol hired Deutsch and Faith Popcorn to help make this happen. The "Tylenol Cool Caps Girls" also distributed the product in Miami Beach wearing far less than fur coats making us wish we hadn't missed that event either. We really need to get out of suburbia more often. If anyone has pictures, please send.

by Steve Hall    Aug-26-04   Click to Comment   

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