Procter & Gamble Debuts On-Demand Ad

Procter & Gamble is hoping a long form ad for its Old Spice Red Zone scented body wash will be compelling enough for Comcast's video on demand subscribers. Hoping to capitalize of heightened political awareness, the ten and twenty minute ads follow a political campaign across college campuses to choose the best smelling candidate. With Bush and Kerry providing all the political humor we can stand, we aren't sure how funny P & G's smelly candidates will be.

by Steve Hall    Oct-10-04    

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