Movie Promoted With Theater Simulcast

Teachers and elementary school students across the country will "climb on board" at 97 Regal Entertainment Group movie theatres across the country for a live, interactive workshop with Chris Van Allsburg, award-winning author and illustrator of 15 children's books including The Polar Express and Jumanji.

Hosted by Regal CineMediaSM entertainment services, Warner Brothers Pictures and Houghton Mifflin Company, All Aboard With Chris Van Allsburg will be simulcast to 97 Regal, United Artists and Edwards movie theatres nationwide beginning at 9:30 a.m. PT / 12:30 p.m. ET. In a virtual classroom setting enabled by Regal CineMedia's satellite and digital video technology, Van Allsburg will share stories about his writing and inspiration, as well as answer pre-selected questions live from students in the theatres. Allsburg will also talk about how his book, The Polar Express, was transformed into the new movie The Polar Express, from Warner Bros. Pictures, starring Tom Hanks and directed by Robert Zemeckis, about a doubting young boy who takes a train ride to the North Pole on Christmas Eve. To help illustrate the discussion, students will get an exclusive preview of select segments from the film, which opens nationwide on November 10th.

by Steve Hall    Oct-23-04    

Discovery Promotes Series With Hitler Wrap

To promote its new Virtual History: The Secret Plot to Kill Hitler airing November 25, Discovery Channel has placed a wrap with the image of Hitler on the London newspaper Metro.

The image superimposes Hitler's head atop a models body. Future Virtual History series will feature Roosevelt, Stalin and Churchill surrounding the failed attempts to assassinate Hitler in 1944.

by Steve Hall    Oct-23-04    

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