Ford Uses Digital Version of Steve McQueen in New Ad

Ford is using imagery of Steve McQueen, who died in 1980, in a new television commercial for its Mustang and other new vehicles. In one version of the spot, McQueen is seen stepping out of a cornfield as he did in the movie "Bullitt" and into the Mustang. The commercial is part of a third quarter, $200 million effort to promote the new Ford Five Hundred, the Freestyle and the Mustang.

The campaign will break this Sunday with the Steve McQueen ad airing in November.

by Steve Hall    Oct-15-04   Click to Comment   

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