Model Has Sex on Bull For Hardee's

Bordering on clothed porn, Hardee's, last month, launched a television commercial featuring the very hot Camerson Richardson writhing, to the tune of Foghat's Slow Ride, atop a mechanical bull while having oral sex with a burger. Oh wait. She was just eating the burger. It was tell until viewing a few times. Promoting the chain's new Western Bacon Thickburger and capitalizing on men's fascination with women humping inanimate objects, the spot follows the tried and true strategy of association: Hardee's equals hot women, hot women eat at Hardee's, I'm going to eat at Hardee's. Or, perhaps, it just caused the sudden, uncontrollable urge to have sex. All good. As the ad says at the end - Eat Right. Exercise More.

by Steve Hall    Oct-13-04   Click to Comment   

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For a long time I have been a loyal customer of yours but the time has come for us to part. Permanently.The ads you not have on tv are sleazy, tasteless and vulgar. What Mom would dare to take her kids there with the representation you portray on tv. Very low grade ads. I always held you up in the fast food market but no more. Your food is delicilous. What makes you think you have to stoop so low ? After all just those of lower morals would like those commercials and for heaven's sake aren't we alreay in the slums in America where decency is concerned? Hardee's would add to that ? If you will clean up you act, I would consider going back. As it stands now, me and my whole family are no longer patrons of hardee's asa well as mnay more. Yoiu'll do better if you will gear toward families. After all a family will bring in more money than Bubba.
Thank you,Janice Shelton

Posted by: Janice Shelton on June 29, 2005 12:29 AM

Brief and to the point. I think your commercials are sleazy and unappetizing. Paris Hilton and the others don't sell burgers at my house or in my town. Burger King and McDonalds will get all of our business in the future.

Posted by: Walter Davis on June 30, 2005 12:00 AM

To Hardee's Marketing Consultant(s):

It is a good thing that Hardee's food has better taste than your new (present?) ad team. If the food was as repulsive as the ads (I am currently hearing, "Mom, watch the peppers."), I doubt that your company would survive long enough to hire a new agency.

From the disgusting behavior of piggish young folks displaying their lack of home training as they devour your burgers to the college crowd munching out as gyrating cheerleaders as a backdrop, to the rich white trash Paris Hilton, to the talking fetus, the judgment of the writers appears to be spiraling out of control toward the earth's surface. If the ads crash and burn, will they take Hardee's and all their individual owners with them?
Pity. (Maybe these ads are the brain-children of competitors or someone planning a hostile take over????????)

Thanks for your time.

Posted by: sylvia timms on July 6, 2005 12:16 AM

I will not buy anything from Hardee's, and will encourage everyone I know to do the same. These ads are pornographic and have nothing to do with the products themselves. What are the execs at Hardee's thinking?!?!?! Are none of them are women? I cannot see my senior VP ever okaying such a campaign!
I am disgusted by these ads and see them as a desperate attempt to build business for a failing company. The ads have created talk and controversy, yes -- but surely that will not result in increased sales. In the general public's eyes, "disgusting" images make UNAPPETIZING connections, not the opposite!
That LA ad agency is clearly out of touch with what most of America thinks, respects, and supports. Hardee's has made a mistake in retaining them.
The Hardee's products themselves have become EXCESS -- totally unhealthy. And now, so are their ads. I encourage everyone to "vote with their wallets" and support food businesses with integrity.

Posted by: GL on July 10, 2005 8:47 AM

Hardee's ads are downright disgusting. I didn't know a company could stoop so low.

Posted by: Linda on July 11, 2005 5:26 PM

I have been pleased with the changes that Hardee's has make with the burgers, however, I will not patronize a company that reverts to sex to sell their products. Paris Hilton is a disgrace. I am very disappointed in the advertisements that have been used lately. What does a sexual explisit ad have to do with a hamburger and what does a sexual explisit ad with a girl on a bull have to do with hamburgers? This is totally disgusting and yes, you have lost a loyal hardee's customer. I also heard several people talking at the beauty shop the other day and they are disgusted with the ads and say they will no longer frequent Hardee's. You improved you food and killed it with your ads. Such a shame!
Linda Ollivier

Posted by: Linda Ollivier on July 12, 2005 9:48 AM

Dear Hardee's,

I was outraged by your recent t.v. advertisement. What are you trying to sale? I am so upset by these ads that I will not be going to Hardee's again, even though I think you have good food. Also I will telling all my friends and family about these ads and they too will stop going too. It is really bad when you are family safe show, and a disguising ads comes on and you have to change the channel as fast as you, but in most cases the damage is done in seconds. YOUR ADS ARE DISGUISING AND THEY NEED TO STOP!!!!

Posted by: ann on July 13, 2005 4:55 PM

At first, I didn't like your commercials, but my friends and I can't stop talking about how funny the unborn baby talking is. I really like that commercial.

Posted by: wendy on July 15, 2005 2:10 PM

Alright,alright.Im a red blooded hard corp Republican.And let me tell you your commercials stand out.Im a salesman and I love Marketing ideas.The Hardees commercials,especially the cow are hillarious.As far as the sexy woman,the only ones to dislike them are the fat gals.Keep up the good work and the OUTSTANDING FOOD!!!!! Joe Mikecin OFallon,Mo

Posted by: Joe Mikecin on November 2, 2005 11:36 PM

Don't the advertising companies get it?? Fast food is SMALL TOWN. People in middle America are not sexy. This type of marketing will never work...

Posted by: xxx on September 27, 2006 6:27 PM

hardee's, you have the most vile commercials. the sex stuff is disgusting. our family will no further patronize your restaurants.

Posted by: sick of your commercials on August 30, 2007 11:26 PM

That is one of the most amazing commercials of all time. I've never eaten a meal at Hardeez or Carl's Jr, but after seeing that ad I will do so just to reward these companies for having the guts to make something so sexy.

Please get out from under your religions of ignorance, people. There's more to life than restricting your nature as a species.

Posted by: Justin on April 4, 2008 9:52 PM

Justin, if you think that is one of the most amazing commercials then you deserve to go there and eat that slop. You obviously don't have kids and if you do their morals will be as low as yours which is a shame. We are a nation of fat people... Cant wait to go eat that thick burger!! NOT

Posted by: hardees_sucks on February 4, 2009 8:50 PM

Sex and Fast Food donot go together! That was just ignorant. It has nothing to do with religion at all. It has everything to do with values. Especially where children are concerned.
I agree with many of the other people that commented, I wont be going to Hardees anymore.
Too many children watch tv commercials and love Hardees. It is a shame that they have to be exposed to such Bull crap during a fast food commercial! It is sickening!

Posted by: The Queen on April 13, 2009 1:45 PM

You are easing back onto the sex ads that I wrote about once before and I see that many others have. We think your burgers are great and you do not need to use dirty advertisement. We will go elsewhere if you continue. I think I saw the first one of this calibra that you have put on today....the 13th of April. Watch out! There are plenty more fast-food places in Asheville.

Posted by: Mary Hutchins on April 13, 2009 7:18 PM

Hardee's - it's too late! I have children and a good sense of decency. Your SEX ads make me sick. I'll never do business with you again!!!!!!!

Posted by: Clyde Neal on April 14, 2009 2:34 PM

Hardees has totally lost it. The burgers are great but I guess they never eat them since they think they have to use sex to sell them. Hey dummies why don't you just go eat your burger instead of having to pay big bucks to see some sex kitten molesting the burger????
Get a life and stop being degrading to women. I'm a man and I can say this so don't use the "jealous woman" thing.

Posted by: DIS GUSTED on April 15, 2009 11:31 AM