National Geographic Celebrates Growth With Big Fat Ad

Some might call this offensive to the weight-challenged, but this new trade ad for National Geographic that appeared in Ad Age does a nice job of melding imagery with copy. Referring to exploding sales and fatter issues brought on by a 35 percent increase in sales over last year, the ad is laced language that relates magazine growth to body size. In some instances, fatness is a good thing - Vogue's September issues - and in some cases it's not - 500 pound people who can't lose weight even though they starve themselves trying. Whether offensive or not, it's a daring use of imagery in our ridiculously politically correct culture.

Click the image to view the full sized ad.

Written by Steve Hall    Comments (0)     Oct-21-04  
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