Viacom May Plug Stern On Cable Channels

The Motley Fools are advancing the theory Viacom may aquire a minority stake in Sirius, rather than outright buy the satellite broadcaster as earlier rumors had suggested, following Howard Stern's move to Sirius in 2006. A minority stake and resulting partnertship would make it easy for Viacom to cross promote the show on its cable properties and increase the likelihood that Stern would ultimately work for both Viacom and Siruis.

by Steve Hall    Oct-14-04   Click to Comment   

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