Women's 'Broad' Ad Campaign Causes Complaints

An ad campaign for the St, John's International Film Festival in Canada has caused several complaints for its use of a woman and her "set of boobs" accompanied with the headline, "films with broad appeal." High school student and festival goer Joanne Harris says the ad objectifies women and has no place at the festival. Mary Lewis, award-winning Newfoundland-raised short film director and the woman featured in the ads sees no problem. "The term 'broad' refers to a woman with smarts and chutzpah and personality," she said. "I'm just surprised because it strikes me as such first-wave feminism...that an image is too sensual to represent the Women's Film Festival seems to me to be very backward and prudish." I guess we can't really complain if the objectified doesn't object. Thanks to Adrants reader Charley Brough for the tip.

by Steve Hall    Oct-21-04   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.