Lifetime Runs Nearly Ten Commercials Per Commercial Break

Apparently all those weepy movies and an overdose of Dana Delany (although recent hotties Annabella Sciorra and Kelly Williams are the latest women in distress) has caused Lifetime to schedule the highest number of commercials in a break allowing viewers to go dab their tears and grab another twinkie before returning for more The Notebook like programming. A recent study by Media IQ shows the network runs 9.5 messages per break followed closely by equally weepy (for Behind the Music) with 9.37 messages per break. The not so emotional Weather Channel provides the fewest message per break with an average of just 3.53.

Written by Steve Hall    Comments (0)     Nov-15-04  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines


Post a comment