Publicis CEO Maurice Levy Inserts Foot In Mouth

Apparently, agency CEOs have a short memory. While poking fun at Nike's recent LeBron James Chinese ad debacle and claiming his agency's superior understanding local culture, Publicis CEO Maurice Levy seems to have forgotten Leo Burnett subsidiary's Nippon Paint screw up and Saatchi & Saatchi subsidiaries December 2003 ad depicting a Toyota pulling a Chinese-made Dongfeng truck - apparently another cultural no-no.

by Steve Hall    Dec-15-04   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.