SpongeBobs Stolen From Burger King New Guerilla Marketing Tactic

SpongeBob SquarePants inflatables sitting atop Burger King restaurants in a joint marketing deal which began November 11 to promote the SpongeBob SquarePants movie have been reported stolen in ten states. While two teens apparently owned up to stealing one inflatable in Maryland, Burger King officials report they are disappearing nationally.

One Adrants reader surmises its one of the grandest guerilla marketing schemes yet attempted by none other than viral advertising poster child Crispin Porter + Bogusky, a Burger King ad agency in Miami. If this is true, it has certainly succeeded in garnering huge national play in the media. Currently, Google lists 228 news articles on the topic.

UPDATE: Burger King is now offering a one-year's supply of free Whoppers, salads or any other item on its menu as a reward to anyone with information leading to the safe return of SpongeBob.

by Steve Hall    Dec- 2-04   Click to Comment   

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