Spread Firefox Places Two Page New York Times Ad

The Mozilla Foundation along with Spread Firefox placed a spread ad in today's New York Times to promote the Firefox browser and to thank the 50,000-strong Firefox community of supporters, developers and evangelists who created and promoted the product to over 11 million users. As Steve Rubel points out, this is an entirely consumer-driven marketing effort. If a group of people can get together, create a product and successfully get 11 million people to use it, "real" marketers should start looking over their shoulders in their own industries. View the full size ad image here.

Written by Steve Hall    Comments (0)     Dec-16-04  
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