Wal-Mart Launches Campaign to Boost Sagging Sales

Monster retailer Wal-Mart is launching a new advertising campaign today to boost slow holiday sales. The campaign will appear newspaper ROP, television and radio promoting 24 toys and electronics items with a price and item approach. The campaign will shore up Wal-Mart's price leadership position by cutting prices on these item by as much as one third. The campaign budget was not disclosed.

Written by Steve Hall    Comments (0)     Dec- 3-04  
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