Listerine's "Effective As Floss" Campaign Killed By Judge

Recently, Pfizer has been running a campaign touting a study claiming use of Listerine is as effective as flossing teeth. U.S. District Judge Denny Chin says Pfizer is engaging in false advertising and posing a treat to the public.

"Dentists and hygienists have been telling their patients for decades to floss daily," Chin wrote. "They have been doing so for good reason.

The benefits of flossing are real -- they are not a 'myth.' Pfizer's implicit message that Listerine can replace floss is false and misleading."

The ruling followed a suit filed by Johnson & Johnson subsidiary McNeil-PPC Inc. Chin says Pfizer twisted the results of the study whose writers urged dental professionals to continue to recommend daily flossing and not to replace flossing with mouthwash.

by Steve Hall    Jan- 7-05    

Record Label Vandalizes Own Billboard Campaign

A recent billboard campaign placed by Champaign, Illinois hip hop record label Up A Notch Records apparently encouraged local student organization UC Hip Hop to "vandalize" this billboards to achieve more publicity. The boards, with the headline, "Hip Hop Rots Your Brain," were accompanied by a logo for the fictitious Coalition of Responsible and Attentive Parents whose acronym, not surprisingly is CRAP.

One of the boards was vandalized to read, "Stereotypes, Racism, Ignorance Rots Your Brain." The campaign and the vandalizing are hot topics of discussion on a UC Hip Hop and LiveJournal forum. The cynic in us, along with the all too convenient images and forum commentary, makes us think the whole thing is manufactured but, then again, we are very cynical.

by Steve Hall    Jan- 7-05    

Ad Space on Kournikova's Bikini Worth More Than Super Bowl Spot

There's always a premium on well placed, well viewed media and, today, Anna Kournikova's bikini is no exception. Trouble is, planning a media buy to coincide with these well viewed bikini appearances would not be an easy task. Though, with paparazzi recording her every move, an enterprising media planner could cut a deal with Kournikova's handlers or, better yet, directly with the photographer who could, with the help of a graphic designer, easily photoshop a brand's logo onto her swimwear. Then when Kournikova's images race around the Internet faster than a teenage boy's first time with a....oops, yes, we know that one is so over...the brand would reap more exposure than all the Super Bowls combined. And talk about time spent viewing.

Today, though, might not be a good day for an advertiser to avail themselves of Kournikova's worldwide reach as it seems she's either suffering some sort of bikini bottom malfunction or has acquired a sudden fascination with her most private of parts. It might be best to view these images when your boss isn't looking.

by Steve Hall    Jan- 7-05    

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.