Apple Favorite Brand Among BrandChannel Readers

A recent poll of BrandChannel readers found Apple to be their favorite brand.

While it's more of a popularity contest than a test of the brand's effectiveness, popularity is a big part of any brand effort. Also at the top of the list are Google, Starbucks, eBay, Target, Ikea, Virgin, H&M and Nokia.

by Steve Hall    Jan-30-05   Click to Comment   

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