Bacardi Bows BacardiLive

Drunken Stepfather points us to a new site from Bacardi called BacardiLive.

In a video, the characters "Bacardi" and "Cola," introduce "Diet Coke," a little guy who pumps up the benefits of Diet Coke to two sultry ladies at a party. The skit is just a small part of the site which let's you step inside the world of Bacardi with music pumped in while games, sweepstakes, Bacardi-gras, gorgeous Bacardi gallery girls and a bit of Fat Joe are enjoyed. Recently, Bacardi also launched PlanetParty - a virtual nightclub and human party behavior information site for aliens.

The site is engaging enough to warrant some time spent fooling around which, in the long run, is all good. As you radio buyers know, high TSL is a very good thing.